2010-07-06 - Draftfcb launches institute of decision making
CHICAGO - Draftfcb, one of the world’s leading marketing communications agencies, announced today further steps to enhance its ability to influence consumer behavior by launching the Draftfcb Institute of Decision Making. This global team aims to apply emerging fields such as behavioral economics and neuroscience to marketing communications.
Läs mer här2010-07-02 - Draftfcb calls on nation to unite behind flag, post world cup
JOHANNESBURG - Draftfcb South Africa has responded positively to the nation’s post World Cup fears and launched a national campaign to retain the energy and passion unleashed by the 2010 spectacular.
Läs mer här2010-06-17 - Joeri Bakker joins Draftfcb Amsterdam as creative director
AMSTERDAM - Draftfcb has announced the appointment of Joeri Bakker as creative director at its Dutch agency, effective immediately. He will partner with the agency's current creative director, Dagan Cohen, and together they will co-lead the creative department in Amsterdam.
Läs mer här2010-06-16 - Draftfcb maintains strong presence at 57th Cannes Lions International Ad Festival
CHICAGO - Draftfcb will have an active presence at the 57th Annual Cannes Lions International Advertising Festival. For the first time, Draftfcb will sponsor the Roger Hatchuel Academy, a program which invites a select group of international students to Cannes for workshops, seminars and training sessions to help them become the industry's future leaders.
Läs mer här2010-06-14 - Radiotjänst: Probably the world's most successful viral campaign ever!
STOCKHOLM - "The Hero", the interactive film that allows viewers to download their own pictures or the picture of someone they want to celebrate as a heroic figure for paying the Swedish TV licensing fee, was originally targeting only the population of Sweden, a country of 9.4 million people. Fresh figures from Google Analytics reveal that it has now been seen by 35 million unique visitors around the world, in every single country and region, except for West Sahara.
Läs mer här2010-06-03 - Draftfcb Sponsors Future Global Talent at Cannes Lions Roger Hatchuel Academy
LONDON - Recognizing the importance of nurturing the next wave of fresh talent within the advertising/marketing industry, Draftfcb is sponsoring the 2010 Roger Hatchuel Academy during the 57th Annual Cannes Lions International Advertising Festival in France.
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